“Oh, you run an SEO Company in our city? So…what exactly do you do?” This is one of the most frequently asked questions I receive. I often give the simple and short answer “We help companies get business from search engines,” but this always leads to the follow up question “How do you do that?” I then explain that SEO is primarily three activities; 1) creating content, 2) building high quality links (I used to just say “building links” but when there are thousands of companies building bad links and doing all sorts of harm in the process, I have to qualify my statement), and 3) analyzing results and adjusting accordingly.
Telling someone that SEO is made up mostly of these three activities will usually satisfy their curiosity if it’s a casual conversation, but not for the potential client shopping for SEO services. If you’re looking to hire an SEO firm you want to know real details before you shell out several thousand dollars per month. But it’s often hard to get those details from an SEO firm. This isn’t because the SEO firm doesn’t want to tell you what they’re doing, but because it’s hard to know where to start without going into a two-hour long explanation that is sure to make your eyes glaze over. This post is an attempt to clarify, in some detail, exactly what an SEO firm does.
Read full article here: http://www.forbes.com/sites/joshsteimle/2014/05/02/what-does-an-seo-firm-do/
No comments:
Post a Comment